Since its inception in 1995 by fashion director Robby Carmona as a pioneering events company that pushed the limits of show production, SAGA has always been driven by creativity and innovation to deliver unforgettable events and extraordinary experiences.
Today, it is a 360 Experiential Company that continues to collaborate with brands in various industries not only on high-impact events mounted across multiple platforms and formats, but also through strategic marketing campaigns, online on-ground project management, and creative production services.
To impact change and create lasting experiences through Filipino storytelling.
To be an award winning 360° Marketing Firm in the JAPAC region.
Founded by Robert Christopher Carmona as Saga Casting and Production, the company gains acclaim for mounting creative, innovative fashion events and productions.
SAGA celebrates its 20th anniversary by diversifying through the creation of WLV and Ten88, making the company’s presence known in the digital marketing landscape.
SAGA Events Inc. and SAGA Digital + are re-established as the new SAGA, a 360 Experiential Company.
SAGA officially becomes a corporation, expanding its service offerings and becoming a premier agency for corporate events to a client roster of both local and multinational brands.
In response to the global COVID-19 pandemic, SAGA reinforces its footing in the digital sphere with SAGA Digital+, addressing clients’ need to continue business while adhering to the company’s advocacy of safety in the industry.
Julie Ann Aguila is the Executive Director for Business Development where she is in charge of Saga Events’ business expansion and client acquisition.
Elmer Lapeña has been with the company for twenty years. He began his career as Stage Manager to Robby Carmona and eventually, became Event Director leading the production team of many of Saga Event’s corporate accounts. Elmer is now the Executive Managing Director of Saga.
Robby Carmona started the company in 1995. To date, Robby remains to be the fashion director and producer of choice of Manila’s top designers and luxury brands. As the Founder of Saga Events, Inc., Robby continues to inspire the new generation of event creatives and set industry standards on and off stage.
