Always Extraordinary

Company Profile

Since its establishment in 1995 under the visionary leadership of fashion director Robby Carmona, SAGA has consistently stood at the forefront of event production, continuously pushing boundaries and redefining the art of creating immersive experiences. 

With an unwavering commitment to creativity and innovation, SAGA has evolved into a comprehensive 360 Experiential Company. Its enduring mission is to foster collaborations with brands spanning diverse industries, culminating not only in the orchestration of high-impact events across a spectrum of platforms and formats, but also in the conception and execution of strategic marketing campaigns, seamless online and on-ground project management, and the delivery of unparalleled creative production services. Today, SAGA remains dedicated to weaving together the threads of imagination and ingenuity to craft events and experiences that leave an indelible mark on all who partake in them.


To impact change and create lasting experiences through Filipino storytelling.


To be an award winning 360° Marketing Firm in the JAPAC region.

Our Milestones

Our Team

Robby Carmona


In 1995, Robby Carmona laid the foundation for the company, and his enduring role as both fashion director and producer for Manila’s foremost designers and luxury brands attests to his unparalleled expertise. As the Founder of Saga Events, Inc., Robby stands as a beacon of inspiration for emerging event creatives, consistently elevating industry benchmarks both onstage and behind the scenes. His legacy not only fuels the company’s ongoing success but also shapes the aspirations of a new generation within the field.

Elmer Lapeña, SO2

Executive Managing Director

For the past two decades, Elmer Lapeña has been an integral part of the company’s journey. Commencing his career as a Stage Manager under the guidance of Robby Carmona, he progressively ascended the ranks to assume the pivotal role of Event Director. In this capacity, Elmer adeptly spearheaded the production team responsible for orchestrating numerous of Saga Event’s prominent corporate accounts. Now, as the Executive Managing Director of Saga, Elmer’s seasoned leadership continues to steer the company towards new horizons of success.

Julie Ann Aguila, ME

Executive Director for Business Development

Having previously served as both the COO and CFO of the company, Julie Ann Aguila’s journey has now led her to the role of Executive Director for Business Development at Saga Events. In this capacity, she assumes the crucial mantle of driving the company’s business expansion and leading the charge in securing new clients.

Facilities & Admin

Hope Saloma, REE, RME, SO2

Head of Facilities & Admin

He is backed by a decade of significant work experience with an impressive professional journey that includes roles at renowned companies such as Metrobank, Starbucks, and Robinsons Bank.

People & Culture

Patricia Parungao, RPm, CHRA, SO2

Head of People & Culture

Has 7 years of impactful HR experience across diverse industries. Nominated for the prestigious HR Leader of the Year Award by HREA Philippines in 2023. Pat is the driving force behind the company’s Great Place to Work certification.

Business Operations

Wynxtr Sahagun, MBA

Head of Business Operations

A dynamic professional with an extensive track record of over 15 years in the realm of Marketing and Advertising. Wynxtr’s expertise spans across all facets of marketing, encompassing Above-The-Line (ATL), Below-The-Line (BTL), and Digital Marketing domains.

Finance Department

Christian Betantos, CPA

Head of Finance

A seasoned professional whose expertise spans across a spectrum of industries. He worked in an Auditing firm before shifting into the private sector. He is an Accredited CPA by the Bureau of Internal Revenue as Tax Agent Practitioner, accredited CPA in Public Practice, and accredited CPA in Commerce & Industry by the PRCBA.

Business Development

Gaby Ignacio

Junior Director for Digital Marketing

Business Operations

May Ann Cruz

Implementations Director

Jolina Paola Reyes

Accounts Director

Business Operations

Marikit Singson

Creative Director

Awards & Affiliations


Founding Member

Great Place to Work

Certified from 2022 to 2023

Great Place to Work

Certified from 2023 to 2024

Marketing Excellence Awards 2023 - Silver

Excellence in Experiential Marketing
Excellence in B2B Marketing

Marketing Excellence Awards 2023 - Bronze

Excellence in Public Sector / Non-Profit Marketing

Marketing Excellence Awards 2023 - Finalist

Excellence in Event Marketing
Excellence in Influencer/KOLs Marketing
Excellence in Marketing to a Specific Audience
Excellence in Gaming
Excellence in Launch Marketing

Marketing Excellence Awards 2022

Excellence in Brand Awareness
Excellence in Event Marketing
Excellence in Experiential Marketing
Excellence in Launch/Relaunch Marketing

HR Excellence Awards 2023

Excellence in Workforce Mobility (Silver)

HR Excellence Awards 2023

Excellence in Talent Management (Bronze)

HR Excellence Awards 2022

Excellence in Total Rewards Strategy (Gold)

HR Excellence Awards 2022

Excellence in Diversity & Inclusion (Bronze)