Service Rendered: Experiential Marketing & Digital Solutions
Forever 21 #BarbieForever Barbie Collection
Client: Forever 21
Last June 30, @f21philippines transformed the SM Mega Fashion Hall into a Malibu-themed Barbieland as they launched the Barbie x Forever 21 collaboration in the Philippines. Guests were welcomed with different fun and fabulous activities, and got an exclusive first look at the much-awaited collection.
Hosted by @janeenachan, the event started with a fashion show unveiling three different collections: chic and athletic Sporty Sass, comfy and cute Cozy Malibu, and glamorous Sundown Sparkle.
The fashion show wrapped up with guests walking on the runway to show off their Barbie-inspired OOTDs.
The festivities continued as @djchelleibanez kept the energy up with iconic tracks, and stylish celebs @chiefilomeno, @nicole_andersson, @waynonacollings, @_jazreyes, @bethany.talbot, @craig_uy, and @bellerodolfo led an unforgettable Barbie party!