Service Rendered: Experiential Marketing
Mitsukoshi Mall Launch 2023
Inspired by the four seasons of Japan, SAGA brought different traditional Japanese matsuri, or festivals, to MITSUKOSHI BGC for the international store’s grand opening.
Guests were welcomed by a taiko performance and had the chance to experience the Tanabata Matsuri, or star festival, by writing their wishes on a piece of paper and hanging them on the Tanabata tree.
Hosted by Show Suzuki, the festivities started with a welcome remarks from Alfred V. Ty, Chairman of Federal Land Inc. followed by the executive remarks from Toshiyuki Hosaya, Isetan Mistukoshi Holdings president & CEO, and Eiji Katsukake, chairman and director of Nomura Real Estate Development.
The festivities continued with a performance from award-winning calligraphy artist 書道家 真澪 shin-rei. The event was capped off by a traditional Japanese ceremonial ribbon cutting that marked the mall’s opening.