To launch its newest smartphone, the Xiaomi 12, Xiaomi Philippines’ latest road show was kicked off with the unveiling of the brand’s pop-up zone in the heart of Bonifacio High Street. To highlight the latest phone model’s top-notch camera and photo capabilities, the brand proudly exhibited artistic images captured on the Xiaomi 12 alongside interactive mobile phone displays for visitors to test on-site.

In addition to the Xiaomi 12 photo exhibition, four different zones allowed visitors, media, and influencers to experience the brand’s latest and most innovative offerings. From mobile phones and smart televisions to audio and the smart home products, visitors were able to get hands-on, guided demonstrations for the newest and most exciting products from the brand’s flagship categories.