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- Experiential Marketing
Official Hashtag: #MichaelLeyvaat10
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Hiraya: Isang Dekada ng Aming Pagmamahal at Pangarap
Client: Michael Leyva
To celebrate the brand’s 10th anniversary, SAGA produced a fashion show celebrating the designer’s legacy and impact on Philippine fashion.
Titled “Hiraya: Isang Dekada ng Aming Pagmamahal at Pangarap”, Leyva’s show was a poignant, emotional tribute not only to a decade of design and artistry but also to his brother Brian Leyva’s legacy.
The iconic National Museum of Natural History was the backdrop to the showcase of couture. The museum’s modern architecture was the perfect foil for an opulent show, which was kicked off with a look back at the Leyva brothers’ history with a short film that spotlighted the beginnings of the fashion house.
