Aquafina, the World’s Best-Selling Water, took us on a very refreshing ride with an immersive, water-inspired fashion show — which is all about celebrating what it means to be at your best every day. Nothing like your ordinary water brand, their #BestBeginsNow campaign is about constantly inspiring people to step out of their boundaries to begin living their best selves.
Together with ZALORA, one of the top fashion sites in Southeast Asia, and SoFA, one of the country’s top fashion institutions, Refresh the Runway came to life. “We staged this runway show to showcase how you can do exactly that through fresh, pure, and refined fashion [that is] fit for every day,” says IC Sta. Maria, Aquafina Philippines’ Marketing Manager.
Director: Robby Carmona
Account Manager: RCXY Bautista
Project Manager: Michelle Ignacio
Project Coordinator: Caryl Catan
Concept: Sofia Nicola Exconde