Lazada Philippines’ first-ever three-day Women’s Festival is a “see now, buy now” fashion show held at The Atrium of Eastwood Mall. It leverages on the cutting edge in-app live streaming technology and Lazada’s eCommerce platform.

This will allowed both fashion show attendees and customers to watch the event on their Lazada app and buy products or brands that they see real time on the fashion runway. Viewers may also get a chance to interact with influencers and win special prizes and collectible vouchers as they tune in live.

“Lazada continues to be the game-changer by revolutionizing the way consumers get access to and shop for their fashion wants and needs. With see-now-buy-now, we are bringing together the best of our technology, fashion assortment, entertainment to better engage Filipinos and offering them a one-of-a-kind multi-sensory shopping,” said Jason Huan, Lazada Philippines Chief Marketing Officer.

Read More…

click link here to watch highlights of the event